That’s Great…But What’s In It For Me?

Le Client est roi…the client is king. But what is it that really makes them king?

The answer can include a number of things but I think it boils down to the fact that clients have the power to ask: “what’s in it for me?”

This concept is not limited to a client-business relationship though, I think that it can be applied to any kind of business relationship because in the end your reputation and how you are perceived are your own brand.

You are a walking business and everyone is (or can help you get) a potential client.

So whenever I am networking with business prospects, partners and other contacts as well, whenever I’m blogging or working on my website, I always try to keep in mind that my audience is probably thinking What’s In It For Me.”

Here are some of my personal reminders:

-Ask good questions

-Really listen to what they say

-Don’t talk for too long

-Be clear, concise

-Be genuinely interested

-Offer solutions

-Be kind, humble

-Send a Thank You note (and holiday cards too!)

To learn more about this topic, check out this article on Entrepreneur, and this one in Business Week.

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